According to the latest Google Trends report, the number of consumers who rely on the internet to get inspiration for Mother’s Day gifts and make purchases has increased steadily for the last decade, making it one of the most valuable sales periods for the retail sector. To put that in perspective:
- UK consumers spent £505 million on Mother’s Day in 2014. That’s an average of £24.10 per person but we’re not the most generous. Brazilians are actually the biggest spenders, averaging £112 on gifts for their mums.
- British shoppers spend 53% more on gifts and cards on Mother’s Day than Father’s Day (sorry dads!)
- Despite the ease of sending special messages through social media or other devices, 30 million Mother’s Day cards are still sent each year
- 64% of families take mums to pubs or restaurants for a celebratory drink or bite to eat.