There are a wide range of marketing tools that can be used within your marketing strategy. These can help your business to increase its online presence. They include: websites, email campaigns, PPC, SEO, blogging, social media and affiliate marketing. But what online marketing trends will be of particular importance in 2016 and is your business prepared for them?
Whether they are being used on an Apple or android device, people are still downloading and using apps. Is your business making the most of this opportunity? Building an app that is relevant for your business is a great way of getting your brand out there and it can be as fun or quirky as you like.
Content is king
This isn’t a new trend but it is still an important one. Writing relevant content about your industry in an informative manner. A blog is a perfect way to achieve this and it can also help with conversion rates. Never underestimate the importance of great content and always research your keywords.
Mobile search becomes increasingly dominant
2016 will see an even bigger increase in people who use their mobiles to surf the net and buy products. This means that your company has to have a responsive website. 2016 will be the year where there is no excuse to not have this functionality and users will be unforgiving.
Videos will be a big trend in 2016 with more customers expecting to see dynamic advertising rather than static ads. The beauty of animated adverts is the ability for them to go viral around the world at the click of a button.
Virtual reality becomes a reality
Virtual marketing is going to be a buzz word in 2016 and many large companies are already beginning their virtual reality campaigns. Letting people ‘try’ their products in the virtual world is going to be big in 2016.
Always a popular digital marketing tool, emails will remain a strong trend throughout 2016 and the focus will of course be on mobile emails.
Personalised marketing strategy
Customers in 2016 will be expecting more targeted and personalised marketing, which means more relevant and dynamically changing content based upon each individual’s previous buying history. This should definitely form part of your 2016 marketing strategy.
Advertising across social media platforms
Utilising the popularity of social media will dominate 2016 and businesses will need to jump on the bandwagon. With so many customers using social media, businesses need to be visible across these mediums and should be promoting their products and services on them.
Say hello to Buy buttons
Slowly but surely, buy buttons have been showing upacross social networking sites such as Twitter and Pinterest. This button allows customers to buy directly from a social media platform or search engine. With mobile dominating 2016, this is something for e-commerce and e-retail marketers to be aware of.
As a leading online marketing agency, Yoma can help in any areas with which you are not already comfortable. Why not contact one of our friendly team today?