ReachLocal UK announced in December that it had gone into administration and we’re aware that many business owners will be concerned about what this means for their digital marketing strategy, campaigns and budgets.
The following information has been put together to answer some of the most commonly asked questions:
Do I Have to Find a New Marketing Agency to Replace ReachLocal?
At present, the situation is unclear. In a statement released on December 16th, the company confirmed it was seeking a buyer and until one is found, current services will continue under the supervision of external administrators.
It’s unknown whether a new buyer can be identified and even if they can, what the short and long-term impact of a change in ownership might mean for the agency’s clients.
We understand that this uncertainty can be stressful and that’s why we are offering advice, support and exclusive discounts to any existing ReachLocal customers who choose to employ Yoma as their new marketing agency.
What are the Benefits of Switching to Yoma?
Since 2006, we’ve been providing local and international businesses with a comprehensive digital marketing service. We specialise in Magento eCommerce web design and management, as well as all aspects of digital advertising including SEO, PPC, social media and content marketing.
Our agency style is one of partnership. We take the time to understand your business and your ambitions for it so that our creative and technical specialists can develop a marketing package that is tailored to your requirements, built upon clear, measurable targets and professionally executed to deliver results.
If you choose to switch to Yoma, rest assured that our experienced team can help you make the transition smoothly with minimal disruption to your services.
What Happens to My Pay-Per-Click (PPC) Advertising?
If you’re considering switching agency now, one of your primary concerns may be how it could affect your advertising.
As PPC specialists, we work with all of the major social networks including Facebook and LinkedIn and as a Google Partner, the individuals in our team are officially qualified and certified to manage AdWords accounts.
When you switch to Yoma, any funds, insights or tracking data stored in your Google AdWords account will be safeguarded. Your campaigns will be transferred to our team quickly and securely so that your business continues to be promoted.
A dedicated account manager will be assigned to take care of your pay-per-click advertising and ensure that your ads and budgets are used wisely. We’ll proactively monitor and refine your campaigns to increase conversions, reduce costs and achieve the best possible return on your investment.
What Should I Do Now?
If you’re a ReachLocal customer in need of advice about making the switch to Yoma, or would like further information about our services, simply get in touch with one of our experienced team members to discuss your options.