Some are understandably confused when it comes to how to optimise their site's ranking in search engine results pages (SERPs) or even what SEO is at all – but it’s an important factor that everyone who belongs to your business should at least possess a basic understanding of. You can read this useful guide on our blog that further explains what SEO is and why it is necessary.
Search Engine Optimisation is crucial to every business with a presence on the web. Making it easier for customers find you on search engines like Google and Bing is the best way to ensure you’re constantly driving traffic (and therefore sales) to your site. This can be done organically or through paid search, otherwise known as PPC.
Increasing organic traffic to your site should be your aim when trying to make your site more SEO friendly, but it’s a tricky process trying to figure out exactly how to optimise your site to make it easier for potential customers to find you on search engines. We at Yoma are Liverpool SEO specialists so we want to share our knowledge with you to help improve your site and make sure that you’re getting the best out of your business' search potential.
Create Quality Content for HUMANS
You’ve probably heard this one a thousand times before, but it’s still no less true. Creating content that enriches your customers – either through helping, educating or entertaining – truly is the best way to rank nowadays.
When we say for humans we mean just that, do not attempt to stuff your article with keywords to rank for every little variation because Google will get wise to you and penalise your site as a result – keywords are important, but don’t go overboard with them!
Prioritise the User Experience
Websites that provide the best UX (user experience) are rewarded by Google, but how do you provide a good UX? Making sure that your site is easy to navigate, links with itself regularly and that the content you create is relevant to your niche. A site that your customers want to explore every nook and cranny of!
Ads that are placed on your site are fine in moderation, but if they in any way intrude on the user experience and annoy the people using your site then Google will penalise you for it – it’s not worth it.
Speed on all Devices
The speed at which your site loads its pages is an important ranking factor to search engines, so you should be sure you’re doing everything you can to maximise site speed – including tablet and mobile. Google offer an Accelerated Mobile Page (AMP) service for those that want to get the best out of their site's performance.
Tag Your Images
Google may seem like wizardry when it comes to reading your site, but it still hasn’t mastered how to read what your images are – yet! Until that day comes, it is important to alt tag your images as accurately as possible in order to let Google know exactly what the image is. Putting keywords in those alt tags are a good way of optimising those images for search engines.
Pay Attention to Meta Descriptions
Describe what is on the page as accurately as possible. You will find that if you ignore your meta descriptions that even though your site may rank on SERPs, any potential clickers might be dissuaded when your meta description doesn’t offer them what they’re looking for.
Liverpool SEO agency Yoma are your best solution to helping your site build their web presence, why not speak to us and see what we can do for you?