Until recently the fashion industry has been relatively slow in making the leap into the digital arena, however, this is beginning to change. Although the recession has cut into high streets sales figures the economic downturn has created an exciting opportunity for fashion companies who are prepared to focus on their e-commerce strategy. It has been widely noted that within the fashion industry a new phenomenon has occurred in which money minded shoppers are trying to find discounts and deals online rather than heading in store. The key for success is trying to find a way of reaching this modern web savvy consumer with an online strategy that will improve your brand’s reputation as well as driving traffic and sales towards your site in a cost effective manner.
Emma Bonar, head of Karen Millen’s e-commerce department agrees that digital is the way forward for fashion. She says that “by investing and engaging in digital channels, brands will find themselves well placed to ride out the downturn and respond appropriately when the economy recovers”. This is something that really resonates with us here at Yoma. We realise that the digital boom has completely changed the way that fashion brands communicate with and sell to consumers. It is now not enough to simply have a web presence; you need to know how to communicate with your audience in a way that is fresh, innovative and interactive. Not getting this right could result in a sharp rise in lost sales.
This is where Yoma come in. We understand the market and have a track record of success in delivering results for clients looking to establish or readjust their online presence. We believe that in order to succeed fashion companies must embrace the digital trend with an intelligent online marketing strategy, this is something we are very well placed to do. We have experience in using our knowledge of online marketing for our client’s benefit but you don’t have to take our word for it. Following our complete overhaul of leading fashion brand Tessuti’s digital strategy, the company benefitted greatly and stated that “our work with Yoma has grown our internet business. In the last twelve months we have seen our turnover double and the website, support, SEO and PPC service they have provided has been excellent”.
So, if your company is interested in achieving online success then talk to Yoma. When it comes to digital strategy we know all the current trends that are really turning heads online.