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    Yoma

    Google launches Enhanced Ad Sitelinks
    by Yoma
    By now most PPC managers are familiar with Sitelinks and (hopefully) will have them enabled on their campaigns in order to increase CTR. There have been a number of setbacks for PPC ads. With the...
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    Google Anayltics New Feature ‘Visitor Flow’ Explained
    by Yoma
    When optimising and evaluating PPC campaigns, it is crucial to amalgamate Google AdWords and Google Analytics data in order to see a true picture of a Campaign/Ad Group/Keywords performance. Two key things to look at in...
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    Yoma’s Eye for E-commerce Fashion
    by Yoma
    Until recently the fashion industry has been relatively slow in making the leap into the digital arena, however, this is beginning to change. Although the recession has cut into high streets sales figures the economic...
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    Yoma Wins DEA Award
    by Yoma
    2011 will be remembered as the year in which social media really exploded. Be it celebrities, companies, politicians or TV programmes, everybody wants you to engage with them online. Social media’s new found importance is...
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    Google Shopping Results
    by Yoma
    Big Changes To Google Shopping As part of our customers online marketing service we submit all of their products to Google Shopping, using a custom data feed. This is a really great way of improving...
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    Client Success Story!
    by Yoma
    Sunday Best Named Best For Women’s Fashion The Telegraph recently held its annual shop awards, which this year focused on independent stores. In challenging economic times, it was suggested that this shift in focus for...
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    Getting To Grips With HTML5
    by Yoma
    Book Review: HTML5 for Web Designers - Jeremy Keith With the HTML5 specification not yet finalised and the availability of features across browsers patchy at best, many people in the industry still see getting to...
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    Integrate Your Search & Display
    by Yoma
    From FMCG brands to High Street Banks it seems everyone is jumping on the Display Advertising band wagon – and quite right so! 2011 promises to be an exciting year all round for online and...
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